The server should go into more dedication of getting a higher playerbase, getting more players on forums ~ server itself ~ voice servers (Discord, TeamSpeak) There should be a bit of server advertising as well. Posting new forum posts on maybe PM or MF. PlanetMinecraft (PM) is a pretty big minecraft forums. You can post a lot of server related things on there to help grow a playerbase and extending the amount of players who knows MCUP is a fun server that people can play on and enjoy! MinecraftForums (MF) is one of the most popular minecraft forums there is. It's been up for a while now and you should post some forums about the server on there to help grow a larger playerbase as well. There should also be a bigger staff team and more dedication from each one. The server should try getting some extra staff members who are fit for the position; forums moderator, chat moderator (more of the voice server moderators), staff support team (more focused on any support tickets or appeals) these are some basic examples but trying to make the server alive so new players can join and enjoy the server as well!